Ecommerce means doing online business using the web. Ecommerce solution enables the website to provide online shopping services. Online shopping services can be applied to products sale or service sale. Ecommerce sites should possess shopping cart facilities and secure payment gateways to collect payments.
Ecommerce can be defined as a process to experiment with the retail world without the traditional upfront investment required in establishing a brick and mortar store. It avoids the time and cost in training sales people by opting for an ecommerce solution with planned inventory. Ecommerce templates are readily available for standard online shopping transactions. Ecommerce solutions handling complete online shopping requirement like eBay needs no online expertise to implement the solution.
Advantages of having an ecommerce website
• It provides direct access to customers without middlemen. Higher profit on each transaction and direct interaction with the customers are direct benefits of ecommerce sites. Direct interaction with customers provides an opportunity to tune the products to customer needs.
• It provides exposure to more sales prospects. Though existing channels of distribution prevents stepping vigorously on the sales prospects, approaching different market segment is a possibility as the net provides an opportunity for international business. Ecommerce stems opportunities for innovation. Exposure provides an opportunity to explore the ideas of a better product and showcasing it for better sales.
• It introduces new customers with multiple needs from global market. Presence in global market provides opportunities to move goods based on needs across continents. Ecommerce streamlines the internal process by reduction of the processes involved in a sale and hence effective cost saving on a permanent basis.
• Ecommerce solution success lies in being part of the consideration list by ensuring visibility to buyers looking for products. Ensuring total automation helps in reserving expensive human resources for better utilization in strategizing business.
Ecommerce solutions for small business focus on the software to enable ecommerce on the site. Web hosting, security, shopping cart, credit card processing are important features to form a successful ecommerce solution for small business.
Ecommerce solutions for large companies concentrate on scalable models of software with design to supplement customizable e-commerce engine. Focus on ecommerce solutions for large companies’ lies in reducing cost and marketing time. Solutions for building and hosting internally are incorporated into ecommerce solution.
Solutions with ease of administration and fully functional shopping carts are the primary need for any ecommerce solution with flexible payments schedules.